Prysmian Group in Asia Pacific: Implementing strategy

• Main Authors: VENZIN, Markus, BARDOLET, David, ZERRILLO, Philip C., CHAN, Chi Wei
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2017
• Subjects: Transformation; customer centric; strategy implementation; change management; leadership; culture; Asian Studies; International Business; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/181; https://cmp.smu.edu.sg/case/2701
• Institution: Singapore Management University

The Prysmian Group is a leading global cable manufacturer based in Milan, Italy. Although dominant in Europe and other areas, it has been struggling to improve its market share in the Asia Pacific region. Its competitors are small family-owned businesses that operate within their individual countrie...