Planes, trains and social media

Planes, trains and social media

Set in 2016, the case explores the role of social media in the public transportation sector. It highlights how social media has emerged to be a dominant platform offering both opportunities and challenges for organisations. SMRT, a mass service provider in Singapore, counted amongst the best in the...

Full description

Saved in:
Bibliographic Details
Main Authors: TULI, Kapil R., DULA, Christopher, MITTAL, Sheetal
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2017
Subjects:
Social media
communication strategy
consumer expectations
consumer service
online engagement
service quality
Marketing
Social Media
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/183
https://cmp.smu.edu.sg/case/2641
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/183
https://cmp.smu.edu.sg/case/2641

Similar Items