Taxi wars: Uber in China

• المؤلفون الرئيسيون: REDDY, Srinivas K., WANG, Zheng
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2017
• الموضوعات: Uber; Didi; Kuaidi; China; Asia; Ride-sharing; Mobile ride hailing; Market entry; Globalisation; Price wars; Pricing strategy; Communication Technology and New Media; Marketing; Technology and Innovation
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/cases_coll_all/188; https://ink.library.smu.edu.sg/cases_coll_all/188/
• المؤسسة: Singapore Management University

The case describes how Uber, the mobile ride hailing service provider, made an entry into China in July 2014 and, after facing stiff competition from local players, was forced to sell its stake and exit the country two years later. Prior to Uber’s entry, China’s major players, Didi and Kuaidi, had b...