Improving ComfortDelGro’s flagging taxi business

Sandy Sim is a senior consultant at Future Solutions, a strategy consulting firm. She was tasked by Comfort Del Gro (CDG), a multinational land transport company, to help revive their taxi business in Singapore. Companies like Grab, a regional third-party taxi-booking app, and Uber, a global transpo...

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Bibliographic Details
Main Authors: SRIKANTH, Kannan, CHAN, Chi Wei
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2018
Subjects:
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/204
https://cmp.smu.edu.sg/case/3461
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Institution: Singapore Management University
Language: English