Improving ComfortDelGro’s flagging taxi business

• المؤلفون الرئيسيون: SRIKANTH, Kannan, CHAN, Chi Wei
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2018
• الموضوعات: Innovation; Strategy; Business Model; Disruptive Technology; Competitive Advantage; Business administration; management; and operations; Strategic management policy; Transportation; taxi; Strategic Management Policy
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/cases_coll_all/204; https://cmp.smu.edu.sg/case/3461
• المؤسسة: Singapore Management University

Sandy Sim is a senior consultant at Future Solutions, a strategy consulting firm. She was tasked by Comfort Del Gro (CDG), a multinational land transport company, to help revive their taxi business in Singapore. Companies like Grab, a regional third-party taxi-booking app, and Uber, a global transpo...