Zara in China and India

• Main Authors: KUMAR, Nirmalya, BHARDWAJ, Sheetal, JOSHI, Havovi
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2018
• Subjects: Supply chain management; International marketing; Agile manufacturing; Value innovation; Marketing strategy; Emerging markets; Entrepreneurial and Small Business Operations; International Business; Marketing
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/217; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-18-Batch%20%5BPDF-Pic%5D/SMU-18-0003%20%5BZara%20in%20China%20and%20India%5D/SMU-18-0003%20%5BZara%20in%20China%20and%20India%5D.pdf?csf=1&e=1FV4JP&cid=52716165-c4f9-4161-99f0-8f9322a50913
• Institution: Singapore Management University

In 2016, Inditex as a group with worldwide sales of US$24.9 billion, and Zara, as its flagship retail concept store, had recorded significant year-on-year growth in net sales at 11.5% and 13% respectively. However, despite a presence across 93 countries, Inditex’s regional sales contributions were s...