Juntos Global: Deploying human centered design to motivate the newly banked

The case is set in March 2018. Neha Bhatia Ramdas the Director of Sales at Juntos Global is visiting a prospective partner bank of her company in Singapore, which wants to expand its outreach amongst the unbanked population in South East Asia. The partner bank is not comfortable in sharing their cus...

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Bibliographic Details
Main Authors: THOMAS, Howard, BHATTACHARYA, Lipika
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2018
Subjects:
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/225
https://cmp.smu.edu.sg/case/3706
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Institution: Singapore Management University
Language: English