Juntos Global: Deploying human centered design to motivate the newly banked

Juntos Global: Deploying human centered design to motivate the newly banked

The case is set in March 2018. Neha Bhatia Ramdas the Director of Sales at Juntos Global is visiting a prospective partner bank of her company in Singapore, which wants to expand its outreach amongst the unbanked population in South East Asia. The partner bank is not comfortable in sharing their cus...

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書目詳細資料
Main Authors:	THOMAS, Howard, BHATTACHARYA, Lipika
格式:	text
語言:	English
出版:	Institutional Knowledge at Singapore Management University 2018
主題:	Behavioural finance Financial literacy Economic growth Financial institutions Organizational Behavior and Theory Strategic Management Policy Technology and Innovation
在線閱讀:	https://ink.library.smu.edu.sg/cases_coll_all/225 https://cmp.smu.edu.sg/case/3706
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