Juntos Global: Deploying human centered design to motivate the newly banked

• المؤلفون الرئيسيون: THOMAS, Howard, BHATTACHARYA, Lipika
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2018
• الموضوعات: Behavioural finance; Financial literacy; Economic growth; Financial institutions; Organizational Behavior and Theory; Strategic Management Policy; Technology and Innovation
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/cases_coll_all/225; https://cmp.smu.edu.sg/case/3706

The case is set in March 2018. Neha Bhatia Ramdas the Director of Sales at Juntos Global is visiting a prospective partner bank of her company in Singapore, which wants to expand its outreach amongst the unbanked population in South East Asia. The partner bank is not comfortable in sharing their cus...