Café Betterfield: Optimising the food menu

• Main Authors: ANG, Marcus, HU RUEY HENG ARTHUR
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2018
• Subjects: Operations & processes; Service management; Service system design; Pricing policies; Business Administration, Management, and Operations; Operations and Supply Chain Management
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/230; https://cmp.smu.edu.sg/case/3766
• Institution: Singapore Management University

John Chow, the owner of Café Betterfield (CBF), is a food gourmet and a passionate entrepreneur. CBF offers a wide spread of food options, and this was a big draw for many of its regular customers. With these strengths, Chow was puzzled by the lacklustre and irregular profitability of the cafe. Mand...