Café Betterfield: Optimising the food menu
John Chow, the owner of Café Betterfield (CBF), is a food gourmet and a passionate entrepreneur. CBF offers a wide spread of food options, and this was a big draw for many of its regular customers. With these strengths, Chow was puzzled by the lacklustre and irregular profitability of the cafe. Mand...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2018
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| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/230 https://cmp.smu.edu.sg/case/3766 |
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| Institution: | Singapore Management University |
| Language: | English |