City Mart: Creating an ecosystem and corporate synergies in the Myanmar market; A blueprint for expanding in frontier economies

City Mart: Creating an ecosystem and corporate synergies in the Myanmar market; A blueprint for expanding in frontier economies

It is February 2017, and Ronald Lee is project director of City Properties, a sister company of Myanmar-based City Mart Holdings Limited (CMHL). CMHL runs the City Mart supermarket chain. To support the supermarket business, CMHL had grown into a large diversified family empire in the retail, import...

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Bibliographic Details
Main Authors: ZERRILLO, Philip Charles, WONG, Adina
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2019
Subjects:
Business models
Developing countries
Value chains
Retail
Distribution channels
Supermarkets
Asian Studies
Marketing
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/234
https://cmp.smu.edu.sg/case/3806
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/234
https://cmp.smu.edu.sg/case/3806

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