City Mart: Creating an ecosystem and corporate synergies in the Myanmar market; A blueprint for expanding in frontier economies
It is February 2017, and Ronald Lee is project director of City Properties, a sister company of Myanmar-based City Mart Holdings Limited (CMHL). CMHL runs the City Mart supermarket chain. To support the supermarket business, CMHL had grown into a large diversified family empire in the retail, import...
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Main Authors: | ZERRILLO, Philip Charles, WONG, Adina |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2019
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/234 https://cmp.smu.edu.sg/case/3806 |
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Institution: | Singapore Management University |
Language: | English |
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