Agoda: Perpetual disruption and post-acquisition challenges

• Main Authors: GOH, Kenneth T., BHATTACHARYA, Lipika, CHAN, Chi Wei
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2019
• Subjects: Post-Acquisition Challenges; Short term Strategy Planning; Business Model Canvas; High Growth Start-up Strategy; Online travel business model; Disruptions in Online travel; Strategic Management Policy; Technology and Innovation; Tourism and Travel
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/244; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-18-Batch [PDF-Pic]/SMU-18-0037 [Agoda]/SMU-18-0037 [Agoda].pdf
• Institution: Singapore Management University

Rob Rosenstein, the co-founder of Agoda.com, had a difficult task ahead of him. Agoda had been acquired by a global online travel giant – the Priceline group in 2007. The terms of the acquisition were based on a three year earn-out period following which Priceline would pay Agoda the bulk of the acq...