Agoda: Perpetual disruption and post-acquisition challenges
Rob Rosenstein, the co-founder of Agoda.com, had a difficult task ahead of him. Agoda had been acquired by a global online travel giant – the Priceline group in 2007. The terms of the acquisition were based on a three year earn-out period following which Priceline would pay Agoda the bulk of the acq...
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Main Authors: | GOH, Kenneth T., BHATTACHARYA, Lipika, CHAN, Chi Wei |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2019
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/244 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-18-Batch [PDF-Pic]/SMU-18-0037 [Agoda]/SMU-18-0037 [Agoda].pdf |
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Institution: | Singapore Management University |
Language: | English |
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