Agoda: Perpetual disruption and post-acquisition challenges

Rob Rosenstein, the co-founder of Agoda.com, had a difficult task ahead of him. Agoda had been acquired by a global online travel giant – the Priceline group in 2007. The terms of the acquisition were based on a three year earn-out period following which Priceline would pay Agoda the bulk of the acq...

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Bibliographic Details
Main Authors: GOH, Kenneth T., BHATTACHARYA, Lipika, CHAN, Chi Wei
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2019
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Online Access:https://ink.library.smu.edu.sg/cases_coll_all/244
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-18-Batch [PDF-Pic]/SMU-18-0037 [Agoda]/SMU-18-0037 [Agoda].pdf
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Institution: Singapore Management University
Language: English

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