Heritage and innovation: Leveraging family legacy in Ipse Ipsa Ipsum

Heritage and innovation: Leveraging family legacy in Ipse Ipsa Ipsum

In March 2024, eight years had passed since Saurabh (Sam) Mangla had founded ipse ipsa ipsum (ipse). ipse was an affordable luxury lifestyle furniture and accessories brand that juxtaposed the old and the new, East and West, and culture and modernism that generated several millions in sales on an an...

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Bibliographic Details
Main Authors: GOH, Kenneth, ANG, Jovina
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2024
Subjects:
entrepreneurial business strategy
Sustainable business practices
furniture
Strategy
business model canvas
Entrepreneurial and Small Business Operations
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/498
https://cmp-shop.smu.edu.sg/products/heritage-and-innovation-leveraging-family-legacy-in-ipse-ipsa-ipsum?variant=42026817323050
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/498
https://cmp-shop.smu.edu.sg/products/heritage-and-innovation-leveraging-family-legacy-in-ipse-ipsa-ipsum?variant=42026817323050

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