Heritage and innovation: Leveraging family legacy in Ipse Ipsa Ipsum
In March 2024, eight years had passed since Saurabh (Sam) Mangla had founded ipse ipsa ipsum (ipse). ipse was an affordable luxury lifestyle furniture and accessories brand that juxtaposed the old and the new, East and West, and culture and modernism that generated several millions in sales on an an...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2024
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| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/498 https://cmp-shop.smu.edu.sg/products/heritage-and-innovation-leveraging-family-legacy-in-ipse-ipsa-ipsum?variant=42026817323050 |
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| Institution: | Singapore Management University |
| Language: | English |