Heritage and innovation: Leveraging family legacy in Ipse Ipsa Ipsum

• Main Authors: GOH, Kenneth, ANG, Jovina
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2024
• Subjects: entrepreneurial business strategy; Sustainable business practices; furniture; Strategy; business model canvas; Entrepreneurial and Small Business Operations; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/498; https://cmp-shop.smu.edu.sg/products/heritage-and-innovation-leveraging-family-legacy-in-ipse-ipsa-ipsum?variant=42026817323050
• Institution: Singapore Management University

In March 2024, eight years had passed since Saurabh (Sam) Mangla had founded ipse ipsa ipsum (ipse). ipse was an affordable luxury lifestyle furniture and accessories brand that juxtaposed the old and the new, East and West, and culture and modernism that generated several millions in sales on an an...