Sunmoon: Transforming an asset-heavy legacy business model

Sunmoon: Transforming an asset-heavy legacy business model

Set in 2016, this case presents the ten-year long journey undertaken by SunMoon to transform its legacy business model that had led the company to become a loss-making, cost-inefficient and debt-ridden entity in 2007. Gary Loh, who joined the company in 2007, spearheaded the efforts to restructure t...

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Bibliographic Details
Main Authors: SCHILLEBEECKX, Simon J.D., BHARDWAJ, Sheetal
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2018
Subjects:
Business Model Canvas
Multi-Sided Market
Brand Differentiation
Planned Strategy
Emergent Strategy
Commodity Products
Business Administration, Management, and Operations
Management Information Systems
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/208
https://cmp.smu.edu.sg/case/3471
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/208
https://cmp.smu.edu.sg/case/3471

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