One room at a time: SensorFlow’s sustainable energy management system for the hospitality industry

• Main Authors: KOTHA, Reddi, APPASAMY, Lakshmi Appasamy
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2021
• Subjects: Diffusion of innovation; Product development; Disruptive business model; Go-to-market strategy; Environmental sustainability; Start-ups; Business Administration, Management, and Operations; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/372; https://smu.sharepoint.com/:b:/r/sites/admin/CMP/cases/SMU-21-BATCH%20%5bPDF-Pic%5d/SMU-21-0020%20%5bSensorFlow%5d/SMU-21-0020%20%5bSENSORFLOW%5d%20A4.pdf?csf=1&web=1&e=dU2DhF
• Institution: Singapore Management University

Set in June 2020 in the midst of the COVID-19 pandemic, the case traces the evolution of SensorFlow, an early-stage start-up offering an IoT-powered Energy Management Solution (EMS) to the hospitality sector in Southeast Asia. It documents the founding story and illustrates how the founders, Saikris...