The corporate social responsibility of TQLS group in the Liangshan prefecture (B)

This case study describes Tieqilishi (TQLS) Group’s corporate social responsibility initiative in the Liangshan Yi Autonomous Prefecture in Sichuan, China. Case A, set in 2016, describes the poverty-stricken Liangshan prefecture. Famous for ‘cliff villages’ (villages on top of high mountains accessi...

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Main Authors: WANG, Heli, CHEAH, Sin Mei, HE, Bo, ZHANG, Hongliang
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2019
Subjects:
CSR
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/255
https://smu-my.sharepoint.com/personal/chiweichan_smu_edu_sg/_layouts/15/onedrive.aspx?listurl=https://smu.sharepoint.com/sites/admin/CMP&id=/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0004 [TQLS]/SMU-19-0004B [TQLS].pdf&parent=/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0004 [TQLS]
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spelling sg-smu-ink.cases_coll_all-12582019-11-20T03:44:02Z The corporate social responsibility of TQLS group in the Liangshan prefecture (B) WANG, Heli CHEAH, Sin Mei HE, Bo ZHANG, Hongliang This case study describes Tieqilishi (TQLS) Group’s corporate social responsibility initiative in the Liangshan Yi Autonomous Prefecture in Sichuan, China. Case A, set in 2016, describes the poverty-stricken Liangshan prefecture. Famous for ‘cliff villages’ (villages on top of high mountains accessible only via ladders on steep cliffs), Liangshan had the largest population of Yi ethnic people, who lived in the autonomous region governed by their own set of traditional customary laws. Inhabiting remote mountainous areas, the isolated Yi people were plagued by poverty, illiteracy, drug abuse and AIDS. Lei Wenyong, Chairman and Founder of TQLS, had to decide whether TQLS should participate in the poverty alleviation program at Liangshan. Headquartered in Chengdu, Sichuan, TQLS was a leading enterprise in China’s agriculture industry, specialising in animal husbandry and the production of animal feed and processed food. TQLS had a history of making charitable contributions to society in the past, but investing in Liangshan would require careful consideration. Case B traces TQLS senior management’s decision to proceed with the development of a pig farming industry in Liangshan in 2016, and the many challenges they faced along the way, such as stringent environmental regulations, delays in obtaining government loans, poor transport infrastructure and manpower shortages. Case C is set in 2017, and describes the short- and long-term measures undertaken by TQLS to overcome those challenges. The company’s CSR projects in Liangshan proceeded well, and were marked by the co-founding of the Liangshan Commercial Poverty Alleviation Institute with the local government, collaborations with universities, setting up of training centres and Yi Cultural Study Centres, and plans to build primary schools in the villages. In this final part of the case, Lei came to the realisation that a more effective poverty reduction approach could be achieved through collaboration with other companies. 2019-04-01T07:00:00Z text https://ink.library.smu.edu.sg/cases_coll_all/255 https://smu-my.sharepoint.com/personal/chiweichan_smu_edu_sg/_layouts/15/onedrive.aspx?listurl=https://smu.sharepoint.com/sites/admin/CMP&id=/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0004 [TQLS]/SMU-19-0004B [TQLS].pdf&parent=/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0004 [TQLS] Case Collection eng Institutional Knowledge at Singapore Management University Corporate social responsibility CSR agriculture animal husbandry pig farming Agricultural and Resource Economics Business Law, Public Responsibility, and Ethics
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Corporate social responsibility
CSR
agriculture
animal husbandry
pig farming
Agricultural and Resource Economics
Business Law, Public Responsibility, and Ethics
spellingShingle Corporate social responsibility
CSR
agriculture
animal husbandry
pig farming
Agricultural and Resource Economics
Business Law, Public Responsibility, and Ethics
WANG, Heli
CHEAH, Sin Mei
HE, Bo
ZHANG, Hongliang
The corporate social responsibility of TQLS group in the Liangshan prefecture (B)
description This case study describes Tieqilishi (TQLS) Group’s corporate social responsibility initiative in the Liangshan Yi Autonomous Prefecture in Sichuan, China. Case A, set in 2016, describes the poverty-stricken Liangshan prefecture. Famous for ‘cliff villages’ (villages on top of high mountains accessible only via ladders on steep cliffs), Liangshan had the largest population of Yi ethnic people, who lived in the autonomous region governed by their own set of traditional customary laws. Inhabiting remote mountainous areas, the isolated Yi people were plagued by poverty, illiteracy, drug abuse and AIDS. Lei Wenyong, Chairman and Founder of TQLS, had to decide whether TQLS should participate in the poverty alleviation program at Liangshan. Headquartered in Chengdu, Sichuan, TQLS was a leading enterprise in China’s agriculture industry, specialising in animal husbandry and the production of animal feed and processed food. TQLS had a history of making charitable contributions to society in the past, but investing in Liangshan would require careful consideration. Case B traces TQLS senior management’s decision to proceed with the development of a pig farming industry in Liangshan in 2016, and the many challenges they faced along the way, such as stringent environmental regulations, delays in obtaining government loans, poor transport infrastructure and manpower shortages. Case C is set in 2017, and describes the short- and long-term measures undertaken by TQLS to overcome those challenges. The company’s CSR projects in Liangshan proceeded well, and were marked by the co-founding of the Liangshan Commercial Poverty Alleviation Institute with the local government, collaborations with universities, setting up of training centres and Yi Cultural Study Centres, and plans to build primary schools in the villages. In this final part of the case, Lei came to the realisation that a more effective poverty reduction approach could be achieved through collaboration with other companies.
format text
author WANG, Heli
CHEAH, Sin Mei
HE, Bo
ZHANG, Hongliang
author_facet WANG, Heli
CHEAH, Sin Mei
HE, Bo
ZHANG, Hongliang
author_sort WANG, Heli
title The corporate social responsibility of TQLS group in the Liangshan prefecture (B)
title_short The corporate social responsibility of TQLS group in the Liangshan prefecture (B)
title_full The corporate social responsibility of TQLS group in the Liangshan prefecture (B)
title_fullStr The corporate social responsibility of TQLS group in the Liangshan prefecture (B)
title_full_unstemmed The corporate social responsibility of TQLS group in the Liangshan prefecture (B)
title_sort corporate social responsibility of tqls group in the liangshan prefecture (b)
publisher Institutional Knowledge at Singapore Management University
publishDate 2019
url https://ink.library.smu.edu.sg/cases_coll_all/255
https://smu-my.sharepoint.com/personal/chiweichan_smu_edu_sg/_layouts/15/onedrive.aspx?listurl=https://smu.sharepoint.com/sites/admin/CMP&id=/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0004 [TQLS]/SMU-19-0004B [TQLS].pdf&parent=/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0004 [TQLS]
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