Navigating an eternal ocean – EnerGaia’s emergent strategy in the market for Spirulina

The case follows the evolution of EnerGaia, a technology firm pioneering rooftop production of spirulina (blue-green algae) in developing markets. The narrative and discussion questions focus on the strategic choices of the CEO, Saumil Shah. Core questions regard Saumil’s options for positioning his...

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Bibliographic Details
Main Authors: SCHILLEBEECKX, Simon J.D., MERRILL, Ryan Knowles
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2019
Subjects:
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/259
https://smu-my.sharepoint.com/personal/chiweichan_smu_edu_sg/_layouts/15/onedrive.aspx?listurl=https://smu.sharepoint.com/sites/admin/CMP&id=/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0008 [Energaia]/SMU-19-0008 [Energaia].pdf&parent=/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0008 [Energaia]
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Institution: Singapore Management University
Language: English