Navigating an eternal ocean – EnerGaia’s emergent strategy in the market for Spirulina

• Main Authors: SCHILLEBEECKX, Simon J.D., MERRILL, Ryan Knowles
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2019
• 主題: Commercialisation; Social entrepreneurship; Social enterprise; Fund raising; Growth strategy; Resource-based strategy; Entrepreneurial and Small Business Operations; Strategic Management Policy
• 在線閱讀: https://ink.library.smu.edu.sg/cases_coll_all/259; https://smu-my.sharepoint.com/personal/chiweichan_smu_edu_sg/_layouts/15/onedrive.aspx?listurl=https://smu.sharepoint.com/sites/admin/CMP&id=/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0008 [Energaia]/SMU-19-0008 [Energaia].pdf&parent=/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0008 [Energaia]

The case follows the evolution of EnerGaia, a technology firm pioneering rooftop production of spirulina (blue-green algae) in developing markets. The narrative and discussion questions focus on the strategic choices of the CEO, Saumil Shah. Core questions regard Saumil’s options for positioning his...