Growing a global forest: Ant Financial, Alipay, and the Ant Forest

Growing a global forest: Ant Financial, Alipay, and the Ant Forest

The case is set in January 2019, when Di Xu, the team leader of Ant Forest, a green initiative within the Chinese payment and lifestyle app Alipay, is reviewing the strategy for Ant Forest. Ant Forest was started in 2016 as a corporate social responsibility (CSR) project under Alipay. It was financi...

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Bibliographic Details
Main Authors: MERRILL, Ryan, CHANG, Hannah H., LIANG, Hao, LAN, Yang
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2019
Subjects:
Corporate social responsibility
Game theory
Competitive strategy
Consumer behaviour
Customer retention
Fund raising
Finance and Financial Management
Marketing
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/262
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-19-BATCH%20%5BPDF-Pic%5D/SMU-19-0019%20%5BAnt%20Forest%5D/SMU-19-0019%20%5BAnt%20Forest%5D.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/262
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-19-BATCH%20%5BPDF-Pic%5D/SMU-19-0019%20%5BAnt%20Forest%5D/SMU-19-0019%20%5BAnt%20Forest%5D.pdf

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