Artepharm: Commercialising the Malaria cure in Africa

Artepharm: Commercialising the Malaria cure in Africa

This case is set January 2019. Song Jianping is senior advisor to Chinese pharmaceutical firm Artepharm, which has been engaging in malaria elimination in Africa since 2003. With a deep understanding of the African market, the company has developed an innovative approach to malaria elimination, stem...

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Bibliographic Details
Main Authors: LIANG, Hao, WONG, Adina, HAN, Jiang
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2019
Subjects:
Commercialization
Stakeholders
Market entry
Fund raising
New product marketing
Pharmaceuticals
Health Economics
Marketing
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/274
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0024 [Artepharm]/SMU-19-0024 [Artepharm].pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/274
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0024 [Artepharm]/SMU-19-0024 [Artepharm].pdf

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