Artepharm: Commercialising the Malaria cure in Africa

• Main Authors: LIANG, Hao, WONG, Adina, HAN, Jiang
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2019
• Subjects: Commercialization; Stakeholders; Market entry; Fund raising; New product marketing; Pharmaceuticals; Health Economics; Marketing
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/274; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0024 [Artepharm]/SMU-19-0024 [Artepharm].pdf
• Institution: Singapore Management University

This case is set January 2019. Song Jianping is senior advisor to Chinese pharmaceutical firm Artepharm, which has been engaging in malaria elimination in Africa since 2003. With a deep understanding of the African market, the company has developed an innovative approach to malaria elimination, stem...