Ant Financial: The road to financial inclusion in China through QR codes and technology-as-a-service

• Main Authors: LIANG, Hao, WANG, Jialun, LIM, Gabriel Pang Keat, CHIU, Tzu-Kuan
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2020
• Subjects: Finance; Financial technology; Financial intermediaries; Digital transfer services; Outsourced services; Community economic development; Asian Studies; Finance and Financial Management
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/293; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0005%20%5BAnt%20Financial%5D/SMU-20-0005%20%5BAnt%20Financial%5D.pdf
• Institution: Singapore Management University

Set in January 2020, this case presents Ant Financial’s success in promoting financial inclusion in China through its Quick Response (QR) Merchant Growth Plan. Established in 2014, Ant Financial grew out of Alipay, a mobile payment provider that served Alibaba’s e-commerce customers. Inheriting Alip...