DBS: Digital transformation to best bank in the world

• Main Authors: KOH, Annie, SPECULAND, Robin, WONG, Adina
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2020
• Subjects: Strategy; organizational transformations; information technology; disruptive innovation; strategic leadership; design thinking; Asian Studies; Finance and Financial Management; Strategic Management Policy; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/309; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0015%20%5BDBS%5D/SMU-20-0015%20%5BDBS%5D.pdf
• Institution: Singapore Management University

This case covers the period from 2014 to 2020, when DBS embarks on the its second strategy under the stewardship of Piyush Gupta. The aim is to become the Best Bank in the World (BBIW) by 2020. The bank reaches its objectives in 2019 and continues to garner more banking accolades. Building on Strate...