Smile again! Applying design thinking to improve the dental patient’s experience

Smile again! Applying design thinking to improve the dental patient’s experience

Set in 2019, this case illustrates a design thinking intervention programme carried out at the Elite’s Smile Specialized Medical Complex in the city of Taif in Saudi Arabia. The programme was part of a doctorate research project undertaken at the Singapore Management University. The case introduces...

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Bibliographic Details
Main Authors: KOTHA, Reddi, TSCHANG, Ted, CHEAH, Sin Mei
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
Design thinking
innovation
service
customer experiences
dental
healthcare
Health Information Technology
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/321
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0018%20%5BDesign%20Thinking%5D/SMU-20-0018%20%5BDesign%20Thinking%5D.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/321
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0018%20%5BDesign%20Thinking%5D/SMU-20-0018%20%5BDesign%20Thinking%5D.pdf

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