Smile again! Applying design thinking to improve the dental patient’s experience

• Main Authors: KOTHA, Reddi, TSCHANG, Ted, CHEAH, Sin Mei
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2020
• 主題: Design thinking; innovation; service; customer experiences; dental; healthcare; Health Information Technology; Technology and Innovation
• 在線閱讀: https://ink.library.smu.edu.sg/cases_coll_all/321; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0018%20%5BDesign%20Thinking%5D/SMU-20-0018%20%5BDesign%20Thinking%5D.pdf

Set in 2019, this case illustrates a design thinking intervention programme carried out at the Elite’s Smile Specialized Medical Complex in the city of Taif in Saudi Arabia. The programme was part of a doctorate research project undertaken at the Singapore Management University. The case introduces...