Going digital? Mission possible: Hawkers United – Dabao 2020’s takeaway from the pandemic fallout

Second-generation hawker Melvin Chew decided to set up the Hawkers United – Dabao 2020 Facebook group after the Singapore government announced that dining in at hawker centres, and all other food and beverage (F&B) establishments would be banned, following the imposition of the circuit breaker (...

Full description

Saved in:
Bibliographic Details
Main Authors: LAU, Yi Meng, LO, Siaw Ling, LIM, Thomas
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/334
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0034%20%5BHawkers%20United%5D/SMU-20-0034%20%5BHawkers%20United%5D.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English
id sg-smu-ink.cases_coll_all-1342
record_format dspace
spelling sg-smu-ink.cases_coll_all-13422022-11-09T04:52:32Z Going digital? Mission possible: Hawkers United – Dabao 2020’s takeaway from the pandemic fallout LAU, Yi Meng LO, Siaw Ling LIM, Thomas Second-generation hawker Melvin Chew decided to set up the Hawkers United – Dabao 2020 Facebook group after the Singapore government announced that dining in at hawker centres, and all other food and beverage (F&B) establishments would be banned, following the imposition of the circuit breaker (partial lockdown) on April 7, 2020, in view of the worsening Covid-19 pandemic in Singapore. The group would allow hawkers to post their offerings, promotions, and takeaway or delivery options. Customers could also join it to pre-order food from these hawkers. The key reasons for Chew’s decision to start the Facebook group included his desire to help his fellow hawkers, the need to devise alternatives to food delivery platforms that charged prohibitive commissions, and the necessity to save the hawker trade. There were however several barriers preventing hawkers from going digital, such as practical difficulties encountered when trying to adopt digital tools, as well as digital and verbal illiteracy among the more elderly hawkers. Nonetheless, various players in the ecosystem like the government, delivery platforms and software developers have stepped in to help coax hawkers to embrace digitalisation through various initiatives. This case is intended for use in a digital transformation course in an undergraduate information systems programme. Through the case analysis, students should be able to achieve the following learning objectives: 1) Identify the factors pushing hawkers to digitalise their business, 2) Categorise hawkers using a 2x2 matrix, 3) Map the Facebook group’s development process to the Eight-Step Process of Successful Change, 4) Analyse how hawker operations could change with digitalisation. 2020-10-01T07:00:00Z text https://ink.library.smu.edu.sg/cases_coll_all/334 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0034%20%5BHawkers%20United%5D/SMU-20-0034%20%5BHawkers%20United%5D.pdf Case Collection eng Institutional Knowledge at Singapore Management University Food services Crisis management Adaptive innovation Business processes Perceptions Product and process design Getting buy-in Resistance to change Capitalizing on change Asian Studies Databases and Information Systems Digital Communications and Networking Entrepreneurial and Small Business Operations Sales and Merchandising
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Food services
Crisis management
Adaptive innovation
Business processes
Perceptions
Product and process design
Getting buy-in
Resistance to change
Capitalizing on change
Asian Studies
Databases and Information Systems
Digital Communications and Networking
Entrepreneurial and Small Business Operations
Sales and Merchandising
spellingShingle Food services
Crisis management
Adaptive innovation
Business processes
Perceptions
Product and process design
Getting buy-in
Resistance to change
Capitalizing on change
Asian Studies
Databases and Information Systems
Digital Communications and Networking
Entrepreneurial and Small Business Operations
Sales and Merchandising
LAU, Yi Meng
LO, Siaw Ling
LIM, Thomas
Going digital? Mission possible: Hawkers United – Dabao 2020’s takeaway from the pandemic fallout
description Second-generation hawker Melvin Chew decided to set up the Hawkers United – Dabao 2020 Facebook group after the Singapore government announced that dining in at hawker centres, and all other food and beverage (F&B) establishments would be banned, following the imposition of the circuit breaker (partial lockdown) on April 7, 2020, in view of the worsening Covid-19 pandemic in Singapore. The group would allow hawkers to post their offerings, promotions, and takeaway or delivery options. Customers could also join it to pre-order food from these hawkers. The key reasons for Chew’s decision to start the Facebook group included his desire to help his fellow hawkers, the need to devise alternatives to food delivery platforms that charged prohibitive commissions, and the necessity to save the hawker trade. There were however several barriers preventing hawkers from going digital, such as practical difficulties encountered when trying to adopt digital tools, as well as digital and verbal illiteracy among the more elderly hawkers. Nonetheless, various players in the ecosystem like the government, delivery platforms and software developers have stepped in to help coax hawkers to embrace digitalisation through various initiatives. This case is intended for use in a digital transformation course in an undergraduate information systems programme. Through the case analysis, students should be able to achieve the following learning objectives: 1) Identify the factors pushing hawkers to digitalise their business, 2) Categorise hawkers using a 2x2 matrix, 3) Map the Facebook group’s development process to the Eight-Step Process of Successful Change, 4) Analyse how hawker operations could change with digitalisation.
format text
author LAU, Yi Meng
LO, Siaw Ling
LIM, Thomas
author_facet LAU, Yi Meng
LO, Siaw Ling
LIM, Thomas
author_sort LAU, Yi Meng
title Going digital? Mission possible: Hawkers United – Dabao 2020’s takeaway from the pandemic fallout
title_short Going digital? Mission possible: Hawkers United – Dabao 2020’s takeaway from the pandemic fallout
title_full Going digital? Mission possible: Hawkers United – Dabao 2020’s takeaway from the pandemic fallout
title_fullStr Going digital? Mission possible: Hawkers United – Dabao 2020’s takeaway from the pandemic fallout
title_full_unstemmed Going digital? Mission possible: Hawkers United – Dabao 2020’s takeaway from the pandemic fallout
title_sort going digital? mission possible: hawkers united – dabao 2020’s takeaway from the pandemic fallout
publisher Institutional Knowledge at Singapore Management University
publishDate 2020
url https://ink.library.smu.edu.sg/cases_coll_all/334
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0034%20%5BHawkers%20United%5D/SMU-20-0034%20%5BHawkers%20United%5D.pdf
_version_ 1794549838958821376