Growing Mapletree: Singapore’s real estate finance company (B)

• Main Authors: GEORGE, Gerard, WONG, Wanjun
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2020
• Subjects: Growth Strategy; Asset Light Business model; Sustainable Growth; Internationalization; New Markets; Market Expansion; Databases and Information Systems; Digital Communications and Networking; Sales and Merchandising
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/361; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0025%20%5BMapletree%5D/SMU-20-0025%20%5BMapletree%20B%5D.pdf
• Institution: Singapore Management University

The case begins in 2009, when the Gong Cha franchise was launched in Singapore by entrepreneur Rodney Tang with a sole outlet in a mall. Within two years, the franchise expanded to 20 outlets, and another five years later, there were 80 outlets in the city-state, and Gong Cha had a well-established...