Alibaba Cainiao’s Smart green logistics strategy: Good for the earth, good for the business

• Main Authors: LIANG, Hao, CHEAH, Sin Mei
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2021
• Subjects: Green business; Technology platforms; Technological innovation; Environmental sustainability; Sustainable business practices; Delivery services; Operations and Supply Chain Management; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/371; https://smu.sharepoint.com/:b:/r/sites/admin/CMP/cases/SMU-21-BATCH%20%5bPDF-Pic%5d/SMU-21-0027%20%5bAlibaba%20Cainiao%5d/SMU%2021-0027%20Alibaba%20Cainiao%20Case%20(A4).pdf?csf=1&web=1&e=KsdlR9
• Institution: Singapore Management University

In November 2020, after the world’s largest online shopping festival, also known as Singles’ Day or “11.11 Global Shopping Festival” in China ended on a high note, the express delivery industry was again confronted with issues of burgeoning packaging waste and increasing carbon footprint from parcel...