Alibaba’s innovation-driven approach to intellectual property rights governance

Alibaba’s innovation-driven approach to intellectual property rights governance

Set in March 2024, one year after Alibaba Group announced its largest-ever restructuring in history, this case traces the behemoth’s journey in protecting Intellectual Property (IP) on its e-commerce platforms, primarily Taobao and Tmall, China’s largest online shopping platforms. Alibaba formally i...

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Bibliographic Details
Main Authors: CHEN, Liang, CHEAH, Sin Mei, HUANG, Can, LIU, Guoqiao
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2024
Subjects:
Intellectual property
Alibaba
Innovation
Technology and analytics
E-commerce
Digital platforms
Intellectual Property Law
Strategic Management Policy
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/510
https://cmp-shop.smu.edu.sg/products/alibaba-s-innovation-driven-approach-to-intellectual-property-rights?variant=42206211538986
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/510
https://cmp-shop.smu.edu.sg/products/alibaba-s-innovation-driven-approach-to-intellectual-property-rights?variant=42206211538986

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