Alibaba’s innovation-driven approach to intellectual property rights governance
Set in March 2024, one year after Alibaba Group announced its largest-ever restructuring in history, this case traces the behemoth’s journey in protecting Intellectual Property (IP) on its e-commerce platforms, primarily Taobao and Tmall, China’s largest online shopping platforms. Alibaba formally i...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2024
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/510 https://cmp-shop.smu.edu.sg/products/alibaba-s-innovation-driven-approach-to-intellectual-property-rights?variant=42206211538986 |
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| Institution: | Singapore Management University |
| Language: | English |
