Alibaba’s innovation-driven approach to intellectual property rights governance

Set in March 2024, one year after Alibaba Group announced its largest-ever restructuring in history, this case traces the behemoth’s journey in protecting Intellectual Property (IP) on its e-commerce platforms, primarily Taobao and Tmall, China’s largest online shopping platforms. Alibaba formally i...

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Main Authors: CHEN, Liang, CHEAH, Sin Mei, HUANG, Can, LIU, Guoqiao
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語言:English
出版: Institutional Knowledge at Singapore Management University 2024
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在線閱讀:https://ink.library.smu.edu.sg/cases_coll_all/510
https://cmp-shop.smu.edu.sg/products/alibaba-s-innovation-driven-approach-to-intellectual-property-rights?variant=42206211538986
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機構: Singapore Management University
語言: English

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