Tackling customer pain points one by one: How TranSwap converted banking diehards

Tackling customer pain points one by one: How TranSwap converted banking diehards

Fintech company TranSwap Pte Ltd was set up in Singapore by CEO Benjamin Wong and COO Lim Kien Leong to address customers’ bugbears when carrying out overseas money transfers. It began operating in 2017 and has since evolved to include products such as global payment and collections and multi-curren...

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Bibliographic Details
Main Authors: TAN, Wee Liang, NEO, Kok Beng, LIM, Thomas
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2021
Subjects:
Customer Needs
Digital Platforms
Network Effect
Switching Costs
Money Laundering
Technological Innovation
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/395
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-21-BATCH%20%5BPDF-Pic%5D/SMU-21-0030%20%5BTranSwap%5D/SMU-21-0030%20%5BTranSwap%5D.pdf?CT=1634541765291&OR=ItemsView
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/395
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-21-BATCH%20%5BPDF-Pic%5D/SMU-21-0030%20%5BTranSwap%5D/SMU-21-0030%20%5BTranSwap%5D.pdf?CT=1634541765291&OR=ItemsView

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