Tackling customer pain points one by one: How TranSwap converted banking diehards
Fintech company TranSwap Pte Ltd was set up in Singapore by CEO Benjamin Wong and COO Lim Kien Leong to address customers’ bugbears when carrying out overseas money transfers. It began operating in 2017 and has since evolved to include products such as global payment and collections and multi-curren...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2021
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| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/395 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-21-BATCH%20%5BPDF-Pic%5D/SMU-21-0030%20%5BTranSwap%5D/SMU-21-0030%20%5BTranSwap%5D.pdf?CT=1634541765291&OR=ItemsView |
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| Institution: | Singapore Management University |
| Language: | English |