Hai Sia Seafood: A traditional business’s journey of innovation and digitisation

• المؤلفون الرئيسيون: PAN, Gary, LEE, Benjamin Huan Zhou, BHARDWAJ, Sheetal
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2022
• الموضوعات: Industry analysis; Leading change; Technological innovation; Resistance to change; E-commerce; Data Analytics; Accounting; E-Commerce; Technology and Innovation
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/cases_coll_all/410; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-21-BATCH%20%5BPDF-Pic%5D/SMU-21-0050%20%5BHai%20Sia%5D/SMU-21-0050%20%5BHai%20Sia%5D.pdf?CT=1647247309693&OR=ItemsView

Set in May 2021, this case describes the journey of transformation Hai Sia Seafood (Hai Sia), a Singapore-based seafood company, embarked upon five years earlier. Hai Sia, a family business established forty-five years earlier, supplied high quality, fresh, and processed seafood at competitive price...