Marriott International: Deploying AI across hotel brands in Singapore

Marriott International: Deploying AI across hotel brands in Singapore

The case is set in 2021, amid accelerating digitalisation in Singapore, as Marriott International is facing pressure to innovate and review the AI strategy for its hotel brands. Marriott is the second largest hospitality player in terms of market share in Singapore, with AccorHotels Group holding ma...

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Bibliographic Details
Main Authors: CHANG, Hannah H., CHUA, Ko Hwee Joyce, BLOWER, Matthew Liam Paske, NG, Yee Theng Emerlyn, GWEE, Su Xuan Tiffany, DE SOUZA, Sarah Anne
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2022
Subjects:
Digital Strategy
Digital Disruption
Chatbots
Competition
Customer Needs
Millennials
Asian Studies
Marketing
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/426
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0016%20%5BMarriott%5D/SMU-22-0016%20%5BMarriott%5D.pdf?CT=1661913669387&OR=ItemsView
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/cases_coll_all/426
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0016%20%5BMarriott%5D/SMU-22-0016%20%5BMarriott%5D.pdf?CT=1661913669387&OR=ItemsView

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