Marriott International: Deploying AI across hotel brands in Singapore
The case is set in 2021, amid accelerating digitalisation in Singapore, as Marriott International is facing pressure to innovate and review the AI strategy for its hotel brands. Marriott is the second largest hospitality player in terms of market share in Singapore, with AccorHotels Group holding ma...
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| Main Authors: | , , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2022
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/426 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0016%20%5BMarriott%5D/SMU-22-0016%20%5BMarriott%5D.pdf?CT=1661913669387&OR=ItemsView |
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| Institution: | Singapore Management University |
| Language: | English |
