Bus Uncle chatbot: Creating a successful digital business

Bus Uncle chatbot: Creating a successful digital business

This case study is set in September 2016 to April 2021. It describes how Abhilash Murthy used the Digital Product Management (DPM) framework to create the Bus Uncle chatbot and subsequently, to pivot to a successful digital business. The DPM framework combines Design Thinking, Lean Start-up and Agil...

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Bibliographic Details
Main Authors: WONG, Yuet Nan, HOE, Siu Loon, ANG, Jovina
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2021
Subjects:
Digital Strategy
Chatbots
Design Thinking
Agile Project Management
Experimentation
Digital Transformation
Databases and Information Systems
Management Information Systems
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/352
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-21-BATCH%20%5BPDF-Pic%5D/SMU-21-0004%20%5BBus%20Uncle%5D/SMU-21-0004A%20%5BBus%20Uncle%20A%5D.pdf?CT=1622088507434&OR=ItemsView
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/cases_coll_all/352
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-21-BATCH%20%5BPDF-Pic%5D/SMU-21-0004%20%5BBus%20Uncle%5D/SMU-21-0004A%20%5BBus%20Uncle%20A%5D.pdf?CT=1622088507434&OR=ItemsView

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