Bus Uncle chatbot: Creating a successful digital business
This case study is set in September 2016 to April 2021. It describes how Abhilash Murthy used the Digital Product Management (DPM) framework to create the Bus Uncle chatbot and subsequently, to pivot to a successful digital business. The DPM framework combines Design Thinking, Lean Start-up and Agil...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2021
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/352 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-21-BATCH%20%5BPDF-Pic%5D/SMU-21-0004%20%5BBus%20Uncle%5D/SMU-21-0004A%20%5BBus%20Uncle%20A%5D.pdf?CT=1622088507434&OR=ItemsView |
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| Institution: | Singapore Management University |
| Language: | English |
