g&m: Digital transformation of an insurance agency

• Main Authors: PAN, Gary, BHATTACHARYA, Lipika, LEE, Benjamin Huan Zhou
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2021
• 主題: Digital Transformation; Technology and Analytics; Insuretech; Organizational Transformation; Digitalization Strategy; Growth Strategy; Accounting
• 在線閱讀: https://ink.library.smu.edu.sg/cases_coll_all/379; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-21-BATCH%20%5BPDF-Pic%5D/SMU-21-0031%20%5Bg&m%5D/SMU-21-0031%20%5Bg&m%5D.pdf?CT=1635236861650&OR=ItemsView
• 機構: Singapore Management University

Analysts have often compared Digital Transformation to an iceberg and a company embarking on it to a ship trying to manoeuvre the iceberg. Some facets of the transformation are easily visible, while others are under the water and difficult to identify and manage. Douglas Chia, Managing Director of g...