Bosch: Joining the digital revolution of automotive aftermarket in China
In 2024, Wang Songtao, then-Regional President of Bosch Mobility Aftermarket (Bosch MA) for Asia Pacific, led a critical digital transformation. Bosch, a global leader in automotive parts, faced fierce competition in its aftermarket division in China due to e-commerce disruptors and connected electr...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2024
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| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/511 https://cmp-shop.smu.edu.sg/products/bosch-joining-the-digital-revolution-of-automotive-aftermarket-in-china |
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| Institution: | Singapore Management University |
| Language: | English |