Bosch: Joining the digital revolution of automotive aftermarket in China

• Main Authors: SPECULAND, Robin, CHEN, Liang, BHATTACHARYA, Lipika, YU, Liang
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2024
• Subjects: Digital transformation; Organisational transformation; Experimentation; Competitive strategy; Service management; Asian Studies; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/511; https://cmp-shop.smu.edu.sg/products/bosch-joining-the-digital-revolution-of-automotive-aftermarket-in-china
• Institution: Singapore Management University

In 2024, Wang Songtao, then-Regional President of Bosch Mobility Aftermarket (Bosch MA) for Asia Pacific, led a critical digital transformation. Bosch, a global leader in automotive parts, faced fierce competition in its aftermarket division in China due to e-commerce disruptors and connected electr...