Bus Uncle chatbot: Creating a successful digital business

• Main Authors: WONG, Yuet Nan, HOE, Siu Loon, ANG, Jovina
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2021
• Subjects: Digital Strategy; Chatbots; Design Thinking; Agile Project Management; Experimentation; Digital Transformation; Databases and Information Systems; Management Information Systems
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/352; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-21-BATCH%20%5BPDF-Pic%5D/SMU-21-0004%20%5BBus%20Uncle%5D/SMU-21-0004A%20%5BBus%20Uncle%20A%5D.pdf?CT=1622088507434&OR=ItemsView
• Institution: Singapore Management University

This case study is set in September 2016 to April 2021. It describes how Abhilash Murthy used the Digital Product Management (DPM) framework to create the Bus Uncle chatbot and subsequently, to pivot to a successful digital business. The DPM framework combines Design Thinking, Lean Start-up and Agil...