The sustainability sweet spot at Jiu Zhen Nan Taiwan pastry

• Main Authors: TAN, Hwee Hoon, CHEAH, Sin Mei, KONG, Esther, CHUNG, Hsi-Mei
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2023
• Subjects: corporate social responsibility; Family businesses; sustainable business practices; Environmental sustainability; succession planning; culture; Asian Studies; Entrepreneurial and Small Business Operations
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/445; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-23-BATCH%20%5BPDF-Pic%5D/SMU-23-0011%20%5BJZN%20Pastry%5D/SMU-23-0011%20%5BJZN%20Pastry%5D.pdf?CT=1687318014607&OR=ItemsView
• Institution: Singapore Management University

Set in 2022, the case follows the sustainability journey of Jiu Zhen Nan, a 133-year-old Taiwanese pastry brand headquartered in Kaohsiung, the southern city of Taiwan. Jiu Zhen Nan specialises in gourmet traditional Chinese Han pastry, often consumed during major festivals, weddings, and religious...