An uncommon alliance: Unilever’s ‘The vegetarian butcher’ meets Singapore’s ‘The social kitchen’

• Main Authors: GOH, Kenneth, BHARDWAJ, Sheetal, MACK, Daniel Z.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2023
• Subjects: creating shared value; partnerships; sustainable business practices; strategic alliances competitive advantage; business and society; Strategic Positioning; Entrepreneurial and Small Business Operations; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/456; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-23-BATCH%20%5BPDF-Pic%5D/SMU-23-0004%20%5BUnilever-TSK%5D/SMU-23-0004%20%5BUnilever-TSK%5D.pdf?CT=1683618466530&OR=ItemsView
• Institution: Singapore Management University

Set in 2022, the case describes the partnership between Unilever Food Solutions (UFS) and The Social Kitchen (TSK), a social enterprise, to launch Unilever’s flagship alt-meat brand ‘The Vegetarian Butcher’ (TVB) in Singapore. With a focus on ‘future foods’, Unilever planned to double the number of...