An uncommon alliance: Unilever’s ‘The vegetarian butcher’ meets Singapore’s ‘The social kitchen’

An uncommon alliance: Unilever’s ‘The vegetarian butcher’ meets Singapore’s ‘The social kitchen’

Set in 2022, the case describes the partnership between Unilever Food Solutions (UFS) and The Social Kitchen (TSK), a social enterprise, to launch Unilever’s flagship alt-meat brand ‘The Vegetarian Butcher’ (TVB) in Singapore. With a focus on ‘future foods’, Unilever planned to double the number of...

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Bibliographic Details
Main Authors: GOH, Kenneth, BHARDWAJ, Sheetal, MACK, Daniel Z.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2023
Subjects:
creating shared value
partnerships
sustainable business practices
strategic alliances competitive advantage
business and society
Strategic Positioning
Entrepreneurial and Small Business Operations
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/456
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-23-BATCH%20%5BPDF-Pic%5D/SMU-23-0004%20%5BUnilever-TSK%5D/SMU-23-0004%20%5BUnilever-TSK%5D.pdf?CT=1683618466530&OR=ItemsView
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Institution: Singapore Management University
Language: English

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