Inter-firm collaboration in the development of distribution channels as a source of superior firm performance: A study on Boehringer Ingelheim (Phil.) Inc and RMY Marketing

Inter-firm collaboration in the development of distribution channels as a source of superior firm performance: A study on Boehringer Ingelheim (Phil.) Inc and RMY Marketing

This thesis was conducted to determine whether or not inter-firm collaboration has a part in developing the indirect distribution channels of a firm to make it a source of superior firm performance. Our study centered on three variables namely the development of distribution channels, inter-firm col...

Full description

Saved in:
Bibliographic Details
Main Authors: Ong, Andrea Christine G., Yamat, Anne Paola U.
Format: text
Language:English
Published: Animo Repository 2009
Subjects:
Strategic alliances (Business) > Philippines
Business networks > Philippines
Performance > Measurement
Performance standards
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/17491
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: De La Salle University
Language: English

Internet

https://animorepository.dlsu.edu.ph/etd_bachelors/17491

Similar Items