Inter-firm collaboration in the development of distribution channels as a source of superior firm performance: A study on Boehringer Ingelheim (Phil.) Inc and RMY Marketing

• Main Authors: Ong, Andrea Christine G., Yamat, Anne Paola U.
• Format: text
• Language: English
• Published: Animo Repository 2009
• Subjects: Strategic alliances (Business) > Philippines; Business networks > Philippines; Performance > Measurement; Performance standards
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17491
• Institution: De La Salle University

This thesis was conducted to determine whether or not inter-firm collaboration has a part in developing the indirect distribution channels of a firm to make it a source of superior firm performance. Our study centered on three variables namely the development of distribution channels, inter-firm col...